06 Nov 5 lead Generation ideas to increase Websites conversion rates
It’s been years since power is shifted away in favor web consumers, now people are more empowered to choose their own best experiences online. Instead of following a guideline settled by marketers, now people are more decisive, they know what to click on, what to read, what to buy, what to download and what to not.
So when it comes to websites conversion rates, you need to get very clever, smart and creative with all the lead generation tactics. Asking for different blog subscriptions and some high-quality content which involves comprehensive guides, e-books, and whitepapers behind the landing pages also works, but you need to be quite smart about where you’re offering them on the business website. And it shouldn’t be only the lead generation plays.
Here are some ideas that could help you achieve your online goals
- Put call to actions for profound effects:
Call to action (CTA) placement should have very profound effects on the number of leads you’re going to generate from your website. And then, not all of the marketers will spend whole lot of time thinking about planning, testing, and tweaking this CTA button placement to optimize the conversions rates. People also claim that as long as they put their basic CTA above the fold, they’re good to go. So it’s recommended to start the CTA placement tests by simply putting them where people’s eyes would naturally go on your webpage. Always keep this in mind that when you’re going to place your CTAs on your homepage and other popular web pages, don’t be afraid to experiment based like how it will make sense for marketing story that need to be told.
- Pop ups; healthy part of your inbound strategy
Pop-ups have always been vilified in past few years and pretty understandably now too. There are lots of marketers that use them in a way which disrupts user’s experience on the website instead of improving it. But pop up do much more than we think, when they’re used in such way that’s quite helpful and not even disruptive, they can be a very fruitful part of your overall inbound strategy. So if you’re wondering, whether you consider using pop-up forms, and so then the short answer is YES. First and foremost thing is, they should be offering something relevant to the user visiting that web page.
So when you consider that what type of pop-up should be use and what action would trigger people, think about the ways people are engaging with your web pages. When someone clicks a blog post, for example, they’re usually going to scroll down your page to read that content. So if you are working in Dubai, and following their terms, then you need to consider the best web design malaysia elements that could help you out in achieving your online business goals.
- Add anchor texts to old blog posts:
It’s pretty common for all the business bloggers to add the banner at the end of the post, and then add the CTA button at exactly the end of your every blog post. So I think you might be including all the CTAs like this on your business blog posts. At Web Spider, professional people prefer to include an end-of-post banner CTA on every single post, and also add the slide-in CTAs to every single blog posts that could help them prove themselves to convert users into leads at some high rate via organic traffic.
As a searcher, the next big thing we would probably do is to quickly scan the blog post to see if it really satisfies our search. One of the most important things that’ll catch our eye is the anchor text that read, “Download free web design template here”, or “download the guide for free” which happens to be what you were looking for when you searched “web design services.” There’s quite good about what you’re going to click on it.
If you decide about what you’d like to experiment with anchor text CTAs, be selective about the posts you add them to. At Web Spider, people typically add them to old posts that rank best in search. The team limits the use of anchor text CTAs on brand new posts just because lots of traffic we get to the posts is already leads and most of the biggest fans of our content.
- Support the launch of every new campaign:
Every time we launch some marketing campaign, posting of some good news on the blog must be the primary part of our launch plan. It’s an extremely best way to let the existing and new subscribers know what the new content, products, campaigns, is and features we are going to put out there, and it also helps introduce the launches to some brand-new audiences. Professional people found a great strategy for promoting the campaigns on the blog and this is to write one official launch post daily, it should be followed by the handful of follow-up posts that are quite relevant to your campaign but will be written in the style of some normal blog post. We normally scatter all the follow-up posts over several weeks and months and follow that initial launch.
- Use social media strategically for generating leads:
Some top-of-the-funnel marketing metrics which includes traffic and brand awareness and that isn’t social media is good for. It can actually be a very helpful and not to mention a low-cost source for perfect lead generation.
Moreover, promotion of some new blog posts and content to social media like Twitter, Facebook, LinkedIn, and other social sites, so be sure to regularly post the links to blog, and have historically performed good for lead generation. You’ll want to do a lead generation analysis for your blog in order to figure out which posts will perform best for perfect lead generation.